Ather Rizta

A new kind of ride, brought to life in every frame. Launched in 2024, the Ather Rizta marked Ather Energy's entry into the family electric scooter segment, designed for comfort, practicality, and everyday ease. We partnered on the launch to create high-impact visual assets, including hero launch animations, lifestyle compositions and photorealistic bike renders for digital, website, and social media platforms. The scooter was meticulously built in 3D from the ground up, giving us the freedom to generate full CGI renders from any angle, configuration, or use case without ever returning to a physical set. From detailed modelling to final motion, the automotive CGI work enabled us to craft dynamic animations and compelling feature-specific imagery that highlighted the Rizta’s design and family-friendly appeal.

The website scroll animations in particular pushed what next-gen scooter visualization can look like, with interactive sequences that let visitors explore the Rizta's storage features in motion, making the product's practicality feel immediate and real.