Fevicryl Yudu

Where every idea comes to life in color. Fevicryl Yudu by Pidilite Industries is a playful, kid-focused range of art materials designed to make creativity easy, safe, and fun. From 3-in-1 pencils and brush pens to gel crayons and air-dry magic clay, the range is built for young creators with non-toxic, washable, and beginner-friendly features.

In collaboration with NH1 Design, we developed a vibrant visual world for the brand across packaging and communications. The work combined hand-crafted elements with digital illustration and compositing, creating rich, expressive visuals that feel both tactile and imaginative. Select characters were also brought to life in 3D, adding depth and playfulness to the overall system.

The result is a lively and cohesive design language that captures the spirit of creativity and invites kids to explore, experiment, and express.