FITCRUNCH®

FITCRUNCH® makes protein more enjoyable than ever. Each baked bar starts with a cookie base, layered with soft and crunchy textures to create a uniquely indulgent protein snack experience. Tonic brought the product to life in CG, carefully recreating the FITCRUNCH bar and its layered construction with high-detail modeling, materials, and textures. We then developed a dynamic ingredient blast animation, visually breaking down the bar into its components and showcasing every layer in motion. The result is a vibrant, appetizing visual that highlights the product’s signature textures and makes the indulgent protein experience instantly compelling.