Hydro Ice

Refreshment that glows beyond the ordinary. Unilever’s The Magnum Ice Cream Company introduced Hydro ICE—a bold, citrus-flavoured water ice with a glow-in-the-dark twist. Featuring a liquified gel core enriched with Vitamin C, B2, and magnesium, the product blends refreshment with a visually striking, futuristic appeal.

We partnered with OLIVER+ to create hyper-realistic visuals that bring this unique product to life across marketing communications. From capturing the translucency of the ice to the vibrant core and luminous effect, every detail was crafted to enhance both appetite appeal and visual intrigue.

The result is a set of high-impact visuals that elevate the product’s innovation and shelf presence across digital and campaign touchpoints.